Payson City throws a little friendly competition into the mix in its re-branding efforts
For the past few years, Payson City has been working on re-branding the city, embracing its outdoor recreation areas and other local resources.
According to Brial Hulet, chairman of Economic Development for the city, the rebranding is something that will highlight the Nebo Loop among other new and developing things both natural and manmade that the city has to offer.
“Payson City is introducing a new brand that builds on our heritage and plans for the future,” Hulet wrote in an email. “Our new slogan is ‘Home to Adventure.’ Along with being a gateway to the Nebo Loop and outdoor recreation opportunities, Payson offers adventures in business, education — with our future UVU/MTECH campus and culinary arts program downtown.”
To commemorate the new branding, the city is holding its “Home to Adventure” scavenger hunt beginning May 1 and going through June 18. The scavenger hunt can be accessed by downloading the “Eventzee” app and use the code “Adventure.” Some of the challenges in the scavenger hunt include taking pictures of certain places, answering questions, going to certain locations, taking videos etc.
Scavenger hunt winners will have the chance to win prizes, including a side-by-side UTV, tent trailer, recumbent bicycle, among others.
“Participants can win prizes based on the points they earn from participating in the scavenger hunt,” Hulet said. “Whoever earns the most points will win a tent trailer. Everyone who earns 1,500 points or more will be entered in a drawing to win the side-by-side UTV and other great prizes. You must be present for the drawing to win these prizes at the Payson City Brand Rollout event on June 19 at 10 a.m. at Memorial Park in Payson. Join us in celebrating Payson’s new brand with this exciting scavenger hunt adventure!”
While there will be several places to find things scattered throughout the city, Hulet said they plan on using places like the Fourbay trail system in Payson Canyon. An example of a scavenger hunt item might be go find the Little Shawny trail and take a picture of it. This, he said, will allow locals to see areas and learn things they might not have seen or known about before.
“This should be a fun event,” he said. (Brown is a Serve Daily contributor.)
